Cisco Systems - David Tang
Executive Business Consultant (2007-2009)
Delivered strategic consulting services to justify the formation of a new business unit and support its internal and external launch communications. Areas of focus included integration of products and acquired brands, positioning of the product, service and solution portfolio and the use of multiple routes to market.
PLDA - Michelle Tang
Sr. Marketing Consultant (2007 - 2009)
Provided complete marketing management services including definition of on-line, newsletter and PR programs. Created, defined and executed marketing activities including online keyword definitions, Google ad campaigns, PR strategy, online advertising strategy, new product launch and graphic design services. Efforts led to increased online leads of 200% in one year. Provided integrated quarterly reports on all activities to define future directions.
Fabrik/Simpletech – David Tang
Acting Vice President of Marketing & Business Development (2005 – 2007)
Consumer web service and retail data storage product company
Led all marketing and software licensing activities. Drove customer acquisition through SEO, SEM and buzz marketing campaigns. Developed brand strategy and messaging campaign that garnered business and trade headlines in an over-crowded market.
Crimson Consulting - Michelle Tang
Online Marketing Consultant (2007 – 2009)
Marketing consulting company providing top-level strategy to Fortune 100 companies
Led all online marketing efforts for website, blog site wiki and newsletters to accelerate sales cycle. Drove customer acquisition through SEO, SEM and buzz marketing campaigns. Honed brand strategy and messaging to be more compelling to target customer base, increased client base in a time of recession. Responsible for complete web and blogsite updates using HTML and CSS. Provided continuous reporting using Google Analytics to hone campaigns and meet strategic and tactical goals.